(Red) Circle – Our weekly blog
We posted a suggestion about developing your own brand a few weeks ago.
Why an Own Brand?
Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. Each of these contacts forms the customer’s impression of the brand. Some of these contacts are obvious, like product performance, and customer service. Other contact points, such as sales support, promotional literature, website or after-sales service, may be subtler in their brand effects.
Your brand image creates expectations. It defines who you are, how you operate, and how you’re different from your competitors. In essence, your brand image is a promise – a promise that must be kept.
Often the furthest anyone develops this is idea is to redesign their business cards and letterheads. But own branding goes beyond just your name and your logo. How about a set of products with your name or logo on it. How about something which restates your values but is also a more permanent reminder of you. Better than an advert, brochure or catalogue.
We have posted a few ideas about what you may wish to consider by the development of your own brand via our website. Take a look and give us some feedback. Maybe now in these difficult times it is worthwhile considering how you can give yourselves an edge against your competitors.
What is your brand statement and value against your competitors?. Maybe you need a few direct/no nonsense answers – to lay the facts before you – Do your competitors ‘invest’ more in their brand than you do in yours ?
The brand promise you make to the marketplace will be kept day in and day out across every key customer contact point, building a strong brand.
Over the next few weeks we will take you through a few of our ideas about ‘Brand management’ and the creation of a strong on-line presence.
Is it us or do you think that the Premiership is getting more exciting. OK the big teams still win most of the games but there are goals galore and apparently very few score draws – so the bookies are losing a fortune.
The clocks went back at the weekend so if you’re wondering why you are early for everything then turn your watch back or be happy that you’re always early.